The Importance of Planning for Sales Events

by | Nov 25, 2023

Black Friday and Small Business Saturday are two of the year’s biggest shopping days. These two days are essential for small business owners to bring in revenue and boost their bottom line. However, if you have yet to plan for these events or this holiday season sales, you may miss out on significant opportunities to increase your revenue. I used to miss out on events like this simply because I did not know about them. As we move into 2024, it is critical to start thinking about your selling specials and overall marketing strategies. In this article, we’ll discuss the things you need to consider to succeed during Black Friday, Small Business Saturday, or any special sales event with a bit of pre-planning as you move into the new year and beyond.

Start Planning Early

The earlier you begin to plan, the better. Start by creating a list of products or services you want to promote and the best ways to market them. Consider your target audience’s channels, such as email, social media, or paid advertising. Decide what promotions or discounts you will offer and how to showcase them. Tie your sales events to holidays or significant milestones in your business or personal life. I love doing offers for my birthday. I will turn sixty-one this year, so I plan to have discounted strategy sessions in December to commemorate my memorable day.

Utilize Social Media

Social media is your best ally when it comes to marketing for Black Friday, Small Business Saturday, or any special selling event. With artificial intelligence (AI) integrated into almost every program nowadays, content creation is a breeze. For entrepreneurs and small businesses with limited budgets, using AI in your marketing is an excellent way to save and make money. With or without AI, create a social media plan in advance to create content and schedule posts. Implement social media ads to drive traffic to your website or physical store to promote events and sales. Share teasers, sneak peeks, and exclusive deals with your followers on social media to ramp up the excitement.

Make Your Website and Landing Pages User-Friendly

Your website will be the first point of contact for many potential customers. Ensure it’s user-friendly, visually appealing, easy to navigate, and the links work. Create unique landing pages for promotions or discounts to highlight your best deals. Review and update your website when needed. Removing outdated offers, fixing broken links, and periodic maintenance is critical to making your band stand out. Remember, you want to make a great first impression and generate traffic to convert to purchases.

Create a Sense of Urgency

A sense of urgency can help push potential customers into making a purchase. Consider creating a countdown clock for sales and promotions. Use language that suggests that sales will quickly expire, encouraging customers to make a decision faster.

Follow Up with Email Marketing

Email marketing is a powerful tool to follow up with those who may have expressed interest in your products or services earlier. AI is a valuable enhancement to use in your email marketing. Send personalized emails to potential and returning customers, reminding them of upcoming special events like Black Friday and Small Business Saturday and all sales and deals. It’s also the perfect time to promote or showcase new products or services they may be interested in purchasing.

Plan to Succeed

Black Friday, Small Business Saturday, and special sales events are significant opportunities for small businesses to boost their revenue and create loyal customers. Planning is essential to maximizing the effectiveness of these events so that you can take advantage of the crowds that will be out shopping during national events and your pre-announced events for your company. Consider the five tips discussed in this article to plan, strategize, and execute your Black Friday, Small Business Saturday, or any other sales plan. AI can increase your productivity, saving you time and money. Remember, the earlier you plan, the better chance you have of standing out amidst your competition and succeeding during these annual and special events you plan. Want more guidance on how to prepare your business for success gain knowledge, and make connections? Get information to Join the Soulutionist Portal group coaching, where entrepreneurs close the gap between desire and reality to grow their businesses.

About Brenda

My mission is to help entrepreneurs discover how they can live their best lives now! No Opportunity Wasted,
while they close the gap between their desires and reality.


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